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OMC - How Bizarre

Music Video
ArtistOMC
SongHow Bizarre
DirectorLee Baker
IntroNo
OutroNo
Sound MixStereo
Technical Specificationscolour - format unknown

Wiki

Synopsis

Pauly Fuemana cruises through Auckland in a 1968 Chevrolet Impala, accompanied by backing vocalist Sina Saipaia and a passenger standing in for OMC member Brother Pele. The journey mixes relaxed driving shots with colorful soundstage performances, dancing, money-flashing, fire-breathing and playful surreal touches. The video's loose, celebratory style mirrors the song's blend of pop, rap and Pacific influences, turning an ordinary ride into a flamboyant showcase for OMC's sudden arrival on the international stage.

Factoids & Trivia

  • The finished video was a second version. An earlier attempt was rejected in part because its lighting made Fuemana look unwell, leading to a rushed reshoot.
  • Filming took place on a soundstage in Ponsonby, Auckland, and around the gardens of Ellerslie Racecourse.
  • The production reportedly cost only $7,000, funded through New Zealand's NZ On Air music-video scheme.
  • The video was assembled quickly after the first version was rejected. According to label owner Simon Grigg, it went to number one in New Zealand before a video was even available.
  • Several people from Auckland's club scene were invited to take part. Backing vocalist Jasmin Chew later recalled being paid three CDs for appearing.
  • Gil Manaois stood in for Brother Pele in the car sequences, while Sina Saipaia appears alongside Fuemana.
  • The opening shots of the cruising Impala became especially recognizable in the United States, where the clip reportedly received more than 15,000 television plays between 1997 and 2000.
  • Lee Baker, who worked on the video, also supplied the distinctive guitar part heard on the recording.
  • The NZ On Air logo was accidentally left off an early version, prompting a request for it to be added.
  • The video's deliberately inexpensive, improvised feel became part of its appeal: rather than presenting a polished fantasy world, it captures the exuberance of a local New Zealand hit unexpectedly becoming a global pop phenomenon.

Lyrics

Brother Pele's in the back, sweet Zina's in the front
Cruisin' down thefreeway in the hot, hot sun
Suddenly red-blue lights flash us from behind
Loud voice booming, "Please step out onto the line"
Pele preaches wordsof comfort, Zina just hides her eyes
Policeman taps his shades, "Is that aChevy '69?"

How bizarre
How bizarre, how bizarre

Destinationunknown, as we pull in for some gas
Freshly pasted poster reveals a smilefrom the past
Elephants and acrobats, lions snakes monkey
...
© OMC - How Bizarre. This is an excerpt, provided as citation under fair-use.
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