Synopsis

The video presents "This One's For The Children" as a warm, international holiday message. It opens with the song's title expressed in several languages before showing New Kids On The Block gathered around a piano, singing and addressing children around the world. Intercut images of young people, festive scenes, and the group's performance reinforce the song's appeal to compassion, unity, and charitable concern. Rather than relying on a narrative storyline, the clip uses a simple, earnest presentation to frame the band as messengers of seasonal goodwill.

Factoids & Trivia

• "This One's For The Children" was released in 1989 as the only single from the holiday album "Merry, Merry Christmas."

• The song was written and produced by Maurice Starr. Jordan Knight and Donnie Wahlberg handle the main lead vocals.

• The single reached No. 7 on the US Billboard Hot 100 in January 1990, making it one of the group's major chart successes during their peak period.

• In the United Kingdom, the song later reached No. 9 on the Official Singles Chart.

• "Merry, Merry Christmas" was released on September 19, 1989, and eventually received double-platinum certification in the United States.

• The video's use of multiple languages at the opening mirrors the song's attempt to present its message as global rather than specifically American.

• The clip was later included on the 1990 home video release "Step by Step," alongside other New Kids On The Block videos and live performances.