Synopsis

At a Dru Hill concert, Sisqo spots Mya in the crowd and pulls her backstage, expecting an easy romantic encounter. Instead, she takes control of the situation, performing in a white corridor while dressed in a striking red Chinese-inspired outfit. Through choreography, playful teasing, and a staged fencing sequence, Mya makes it clear that she will not simply play the role of a fan or admirer. The video ends with the pair sharing a candlelit dinner, with Sisqo attempting to win her over.

Factoids & Trivia

• The video was released in February 1998, ahead of the commercial single release in March. It was initially serviced to BET and The Box before reaching MTV.

• Mya choreographed the dance routines herself, reflecting her background as a dancer and her early image as a performer who combined R&B with elaborate movement.

• Mya also designed the red Chinese traditional wedding dress worn in the video. The outfit became one of the clip's most recognizable visual elements.

• The video's concept was built around Mya refusing to be treated as a temporary romantic conquest. In an MTV interview, she explained that Sisqo's character assumes she could become his "lady of the night," while her performance communicates that any relationship must be centered on mutual attention.

• Sisqo and Mya were labelmates at University Music during the period, and Dru Hill's presence helped introduce Mya to the public as a new artist.

• The song was not originally planned as a duet. Producer Darryl Pearson said Sisqo wrote the lyrics and recorded the second verse, after which the label opted to keep his performance on the track.

• "It's All About Me" became Mya's breakthrough single, reaching No. 6 on the Billboard Hot 100 and No. 2 on the Hot R&B Singles chart.

• The production incorporates a replayed element from Art of Noise's "Moments in Love," giving the slow jam its atmospheric, slightly psychedelic texture.

• For the song's 25th anniversary in 2023, Mya released a separate remix video centered on solo heels choreography. That later clip is a new performance piece rather than a remake of the 1998 narrative video.