Synopsis

Kylie Minogue finds herself trapped in a chaotic showdown with four competing versions of her public image. Cute Kylie, Dance Kylie, Sex Kylie and Indie Kylie each represent a different phase of her career, from wholesome pop star to club icon and experimental artist. As the women battle, the video turns celebrity branding into a literal fight for survival. Its self-aware humor and stylized action frame Minogue's reinvention as both a source of conflict and a defining part of her identity.

Factoids & Trivia

• The four characters are tongue-in-cheek versions of labels attached to Minogue by the media: Cute Kylie, Dance Kylie, Sex Kylie and Indie Kylie.

• The video's confrontation format was inspired by the 1995 film "The Usual Suspects."

• Filming took place in London over two days.

• Minogue's costumes for the four personas were designed by Minogue and her longtime creative collaborator William Baker.

• The song came from "Impossible Princess," the 1997 album that marked Minogue's move away from the dance-pop style associated with her early career.

• "Did It Again" was released as a single on November 24, 1997. It reached No. 14 in the United Kingdom and No. 15 in Australia, where it was certified gold.

• The video became one of the most recognizable visual statements from the "Impossible Princess" era and was later included in a 2025 Australian Music Vault display featuring costumes from Minogue's music videos.