Synopsis
The Jesus and Mary Chain perform "Happy When It Rains" in a stark, stylized setting that matches the song's mixture of romance and gloom. Jim and William Reid appear alongside the band in moody, performance-focused shots, with close-ups, shadowy lighting, and a deliberately cool, detached presence. The imagery reflects the track's emotional tension: affection is presented as something beautiful, but also painful and clouded by darkness. Rather than following a conventional storyline, the video turns the band's attitude and atmosphere into its central visual subject.
Factoids & Trivia
- "Happy When It Rains" was released on August 3, 1987, as the second single from the album "Darklands."
- The song marked a shift from the harsher noise-pop of "Psychocandy" toward a more melodic and romantic sound, while retaining the band's dark, abrasive character.
- The single appeared in several formats. The 7-inch edit runs for approximately 3 minutes and 7 seconds, while the longer version runs for approximately 3 minutes and 33 seconds.
- The 10-inch release was presented as an EP and included the demo version of "Happy When It Rains," along with "Shake" and "Everything's Alright When You're Down."
- The video was included in the band's "Videos 1985-1989" collection, issued by Warner Bros. Video.
- The track was later used in a Chevrolet advertising campaign in 2006, bringing the song to an audience beyond the band's original alternative-rock following.
- The single reached the UK Top 30, peaking at number 29.