Synopsis

Danzig perform "It's Coming Down" in a stark, theatrical setting surrounded by imagery drawn from bondage and sadomasochistic performance. The video alternates between the band playing and deliberately confrontational scenes involving restraint, fetish props, bodily pain, and ritualized menace. The uncensored cut pushes this material far beyond standard music-video provocation, while edited versions remove or obscure the most explicit moments. Rather than presenting a conventional narrative, the clip works as a concentrated shock piece designed to match the song's dark, aggressive atmosphere.

Factoids & Trivia

• The video was released in 1993 in connection with Danzig's *Thrall: Demonsweatlive* EP.

• There were three known versions: an MTV edit, a version prepared for The Box, and a totally uncensored cut. The edits differ in both the amount of nudity and the inclusion of the closing imagery.

• The uncensored version features performance artist Bob Flanagan, whose work was associated with extreme body art and sadomasochistic performance.

• MTV refused to air the uncensored version because of its explicit sexual and bodily-pain imagery. Even the edited versions were reportedly shortened for broadcast.

• The clip became one of Danzig's most notorious videos, standing in sharp contrast to the band's more conventional performance-based videos and reinforcing Glenn Danzig's interest in horror, fetish, and underground visual culture.