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Beloved - Sweet Harmony

Music Video
ArtistBeloved
SongSweet Harmony
AlbumConscience
AlbumSingle File
DirectorBig TV!
GenreElectronica (Techno, Ambient, Jungle,...)
IntroNo
OutroNo
Sound MixStereo
Technical Specificationscolour - format unknown

Wiki

Synopsis

The Beloved perform "Sweet Harmony" in a dreamlike white space filled with clouds, mist, and soft lighting. Jon Marsh sits at the center of a circle of nude women, all of whom lip-sync and pose in carefully arranged compositions. Rather than presenting a narrative, the video creates a symbolic image of human togetherness and peace. Its restrained framing and use of bodies, hair, and limbs to preserve modesty give the provocative concept an intentionally serene, nonsexual tone.

Factoids & Trivia

  • The video's imagery was modeled on the controversial cover of Jimi Hendrix's 1968 album "Electric Ladyland," photographed by David Montgomery.
  • Jon Marsh later explained that the nudity was intended to communicate unity between people rather than sexualize the performers. The hazy lighting, white-out effects, and tightly composed framing helped support that idea.
  • The production was filmed and edited so that no explicit nudity was shown, allowing the video to receive television exposure despite its premise.
  • One of the women appearing in the video was Tess Daly, who later became a prominent British television presenter.
  • The video helped make "Sweet Harmony" one of the most recognizable music videos of the early 1990s. The song became The Beloved's biggest UK hit, reaching No. 8 in 1993.
  • "Sweet Harmony" received a nomination for MTV Europe's International Viewer's Choice Award in 1993.
  • The video later appeared in the "Beavis and Butt-Head" episode "Politically Correct," where its nudity became the focus of the characters' reaction rather than its intended message.

Lyrics

is it right or wrong
try to find a place
we can all belong?
be as one
try to get on by
if we unify?
we should really try...

all this time
spinning round and round
made the same mistakes
that we've always found
surely now
...
© Beloved - Sweet Harmony. This is an excerpt, provided as citation under fair-use.

Title Relations

                                         Video plot
  ┌···························································┐
  :                                                           ∨
┌──────────────────────────────────────┐  Composition and   ┌─────────────────────────┐
│ Tokyo Hotel "Love Who Love You Back" │  intrumentation    │ Beloved "Sweet Harmony" │
│                                      │ ·················> │                         │
└──────────────────────────────────────┘                    └─────────────────────────┘
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