Synopsis

Ace of Base perform against sunlit interiors and beaches as a couple quietly separates. The woman moves through a grand Coconut Grove house while the man walks away along the shoreline, with the band appearing in warm sepia-toned performance shots. Black-and-white images and the distant lighthouse add a wistful, cinematic quality. The video mirrors the song's message of emotional restraint: one partner is devastated by the breakup but refuses to reveal the pain or ask the other to stay.

Factoids & Trivia

• The video was filmed in Florida in December 1993, combining interiors in a house in Miami's Coconut Grove neighborhood with beach scenes on Key Biscayne.

• The lighthouse seen in the outdoor footage is located at Bill Baggs Cape Florida State Park on Key Biscayne.

• The video uses distinct visual treatments: some narrative scenes appear in black and white, while the band's performance footage has a sepia color grade.

• "Don't Turn Around" was a cover of a song written by Diane Warren and Albert Hammond. Before Ace of Base's version, it had been recorded by Tina Turner and became a hit for British reggae group Aswad.

• Released as the follow-up to "The Sign," Ace of Base's recording reached No. 4 on the US Billboard Hot 100 and No. 5 in the United Kingdom.

• The video received heavy rotation on MTV Europe and was also added to the A-list schedules of German music channel VIVA and French channel MCM.

• The song was nominated for Best Cover at the 1994 MTV Europe Music Awards.