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98 Degrees - Because Of You

Music Video | USA | 1998
Artist98 Degrees
SongBecause Of You
DirectorWayne Isham
Director of PhotographyDaniel Pearl
GenreSoul and R&B
IntroNo
OutroNo
Sound MixStereo
Technical Specificationscolour - format unknown
VFX CompanyRadium

Wiki

Synopsis

A teenage girl moves through San Francisco by bus, taxi, and trolley as she appears to search for someone or something. Along the way, images of 98 Degrees turn up on billboards and in other parts of the city, connecting the group to her journey. The band perform against a stark white background, on a beach, in a flower garden, and near the Golden Gate Bridge. Quick zooms and morphing transitions give the video a distinctly late-1990s pop aesthetic.

Factoids & Trivia

  • The video was filmed throughout San Francisco, making the city an important part of its visual identity rather than simply a backdrop.
  • The group appears on billboards during the girl's journey, an early example of the polished, image-driven presentation that helped define late-1990s boy-band videos.
  • The production uses rapid zooms and morphing effects to link locations and performances, reflecting the era's growing interest in digital post-production.
  • Nick Lachey later recalled that filming on top of the Golden Gate Bridge was especially memorable. The group was told that obtaining permission to shoot there was highly unusual.
  • "Because of You" was released as the second single from 98 Degrees' 1998 album "98 Degrees and Rising."

Lyrics

© 98 Degrees - Because Of You. This is an excerpt, provided as citation under fair-use.
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