Synopsis

Weird Al Yankovic struts into a corporate office like a rap superstar, arriving in a comically tiny vintage car with doves in tow. Inside, he boasts about his superior computer hardware while humiliating co-workers with outdated systems, ancient modems, and hopelessly slow processors. The office eventually transforms into a concert venue, where Yankovic and his band perform for a cheering crowd of desk-bound employees. The video spoofs the flashy style of late-1990s rap videos while turning computer obsession into competitive bravado.

Factoids & Trivia

• The song parodies Sean "Puff Daddy" Combs' "It's All About the Benjamins (Rock Remix)," replacing displays of wealth with boasts about computer hardware.

• The video borrows heavily from the visual language of late-1990s hip-hop: dramatic entrances, swaggering close-ups, a large cheering crowd, and performance scenes staged as though they were captured live.

• The office crowd is made up of office workers, and the set dressing includes a large "WELCOME TO COMDEX" sign. COMDEX was one of the major computer trade shows of the era.

• The exterior and office sequences were filmed at the Los Angeles County Department of Public Works headquarters in Alhambra, California.

• The tiny car used for Yankovic's entrance is a 1956 Nash Metropolitan. It had already appeared in Yankovic's 1989 film UHF.

• The video features cameos from Drew Carey, Emo Philips, and Phil LaMarr. Carey appears with Yankovic in a fluorescent-lit corridor inspired by the stylish performances of Mase and Sean Combs.

• Yankovic later described the production as probably the most expensive music video he had made at that point.

• "It's All About the Pentiums" was a very late addition to Running with Scissors. Yankovic had the music and backing vocals recorded before the lyrics were finished, and he recorded the lead vocal only a few days before the album had to be mastered.

• The computer references deliberately capture 1999 technology culture, including Pentium processors, T1 lines, floppy disks, AOL, Y2K, and the Commodore 64. That dated vocabulary is now part of the video's period-comedy appeal.