Synopsis

Shot in black and white, the video opens with Gaz Coombes singing from a sofa while playing acoustic guitar. As the chorus arrives, he joins Danny Goffey and Mick Quinn outside, and the trio pogo through London on oversized pogo sticks. Their journey takes them past a rain-soaked street, a waiting Hackney cab, Albert Bridge and Battersea Park. The footage shifts between normal and slowed motion, creating a loose, dreamlike rhythm that matches the song's wistful mood and the band's deliberately playful performance style.

Factoids & Trivia

• "Late in the Day" was the fourth and final single from Supergrass' 1997 album "In It for the Money." It reached No. 18 on the UK Singles Chart.

• The entire video was filmed in black and white, giving the otherwise absurd pogo-stick journey a more reflective, almost nostalgic atmosphere.

• The band filmed scenes at Albert Bridge and in Battersea Park. The bandstand seen near the end is the same location used for Supergrass' earlier video for "Going Out."

• The rain sequence uses slowed footage, while the film returns to normal speed when the chorus arrives. The changes in tempo are among the video's main visual devices.

• The unusual central prop was the pogo stick. Rather than staging a conventional performance, the video turns the band into moving figures who bounce through everyday London surroundings.

• Rob Coombes appears driving a Hackney carriage, which briefly places the band in a recognizable London setting before the others cross over the cab.

• The video was nominated for Best British Video at the 1998 BRIT Awards.

• It was later included on the "Supergrass Is 10" compilation DVD, which collected videos from the band's first decade.