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702 - Where My Girls At

Music Video | 1999
Artist702
SongWhere My Girls At
DirectorBille Woodruff
GenreSoul and R&B
IntroNo
OutroNo
Sound MixStereo
Technical Specificationscolour - format unknown

Wiki

Synopsis

702 move through a stark, futuristic apartment complex before the video opens into a series of boldly stylized solo settings. Chrome walls, glowing digital graphics, saturated red and blue lighting, metallic costumes, and sharply choreographed dancers give the performance a distinctly late-1990s Y2K look. The members reunite in a monumental industrial space for the finale, standing on raised platforms as the dancers surround them. The visual presentation reinforces the song's message of female solidarity and loyalty.

Factoids & Trivia

  • The video first premiered on BET during the week ending March 21, 1999. It subsequently entered rotation on The Box and MTV.
  • Its visual design combines brutalist architecture, chrome surfaces, futuristic furniture, digital signage, and metallic fashion, making it a strong example of the late-1990s Y2K aesthetic.
  • Each member receives a distinct visual environment: Kameelah performs in a cool chrome-and-blue room, LeMisha appears in a red-orange setting with a tiger-print cowboy hat, and Irish is placed in a futuristic cafe-like space.
  • The song was produced by Missy Elliott and became 702's signature hit. It reached No. 4 on the Billboard Hot 100 and topped the Hot R&B/Hip-Hop Songs chart.
  • The group described the song as an anthem about dependable friendship and having women who support one another, rather than simply a call to find female companionship.
  • The song and video helped establish the self-titled 702 album as the group's commercial breakthrough following their debut album, No Doubt.
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