Synopsis

Alanis Morissette and her dance partner, actor Dash Mihok, move through a fast-changing series of dance styles and eras. Beginning with ballroom influences, the performance shifts through salsa, swing, tap, contemporary dance, and late-1990s rave movement. Costumes, lighting, choreography, and editing transform the pair from one period to another, turning the video into an energetic celebration of dance history and changing social attitudes. The focus remains on movement, chemistry, and the joy of performing rather than on a conventional narrative.

Factoids & Trivia

• Morissette said her interest in 1940s dancing and the evolution of dance across the previous five decades inspired the video's concept.

• The video was filmed over two days in Toronto, Canada.

• Dash Mihok, who appears opposite Morissette, was her boyfriend at the time.

• The video made its world premiere on AOL on June 25, 1999. It was promoted as the first video by a major recording artist to debut on the internet.

• "So Pure" was released as part of the campaign for *Supposed Former Infatuation Junkie*, an album whose title came from a line in the song.

• The video helped present Morissette in a playful, highly physical mode that contrasted with the emotionally intense image associated with much of her earlier work.

• "So Pure" received the Best Video award at the 2000 Juno Awards.