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Towa Tei - Technova

Music Video
ArtistTowa Tei
SongTechnova
DirectorHiroyuki Nakano
IntroNo
OutroNo
Sound MixStereo
Technical Specificationscolour - format unknown

Wiki

Synopsis

Towa Tei appears in a surreal, computer-generated world that shifts between playful imagery and psychedelic abstraction. The producer is seen both as himself and as a synthetic animated figure, while a nimble computer-animated dog moves through a brightly colored landscape that resembles a hand-drawn fantasy setting. Rather than following a conventional narrative, the video matches the track's relaxed Brazilian vocals and futuristic lounge groove with rapidly changing digital textures, creating a colorful snapshot of mid-1990s experimental music-video design.

Factoids & Trivia

  • The video was made for "Technova (La em Copacabana)," the Towa Tei track featuring Brazilian vocalist Bebel Gilberto from his 1994 debut album, "Future Listening!"
  • Much of the video's visual identity comes from early computer graphics. Ichiro Tanida was responsible for the CG work, making "Technova" an example of the experimental Japanese digital-video aesthetic of the mid-1990s.
  • Towa Tei appears in both live-action and computer-generated form, while the animated dog became one of the video's most memorable visual details.
  • "Technova" began as a demo intended for Deee-Lite, but the track's jazz, bossa nova, and easy-listening direction did not fit the group's musical path. Tei later developed it for his solo debut.
  • Bebel Gilberto's Portuguese vocal connects the electronic production to Brazilian music. Gilberto also contributed vocals to "Batucada" on the same album.
  • The song later became a source for A Tribe Called Quest's "Find a Way," with J Dilla using material from "Technova" in the 1998 track.
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