Synopsis

Moby arrives at a strangely cheerful office, where white-clad employees applaud him and present him with an award. The story then moves backward through a series of flashbacks: an aerobics instructor collapses during a class, Moby revives her, and her personal anxieties become linked to the peculiar workplace. The office is eventually revealed as a heavenly self-help operation. After Moby is found dead in a parking lot, the video returns to its opening scenario, now showing his ordinary life as cold, hostile, and emotionally empty.

Factoids & Trivia

• The video was released in 1999 alongside "Run On," the second single associated with Moby's breakthrough album *Play*.

• Its narrative is deliberately arranged as a reverse chronology. Details that initially look like an odd office comedy take on a darker meaning as the flashbacks explain what happened to Moby and the other characters.

• The all-white office functions as a visual representation of heaven, while the employees' telephone-based work is presented as a kind of supernatural self-help service.

• The song's vocal material comes from Bill Landford and the Landfordaires' 1949 recording "Run On for a Long Time," a version of the traditional gospel song later widely known as "God's Gonna Cut You Down."

• "Run On" was included on *Play - The DVD*, released in 2001 as a collection of videos and other material connected with the album.

• The video received a nomination for Electronic Video of the Year at the 2000 MVPA Awards.