Synopsis

Geri Halliwell stages an extravagant farewell to her Spice Girls alter ego in this theatrical, mostly black-and-white video. Moving between a cemetery, a funeral procession, a wedding-like ceremony, and surreal performance scenes, she appears as four contrasting female archetypes: a vamp, a bitch, a virgin, and a sister. The visual builds toward the colorful burial of "Ginger Spice," presenting Halliwell's first solo statement as both a self-parody and a deliberate reinvention.

Factoids & Trivia

• The video was filmed in Prague over two days beginning March 18, 1999, with additional footage shot at Highgate Cemetery in London.

• It was first shown at a press conference in Manhattan on April 9, 1999, before premiering on BBC One's "Top of the Pops" on April 22.

• Halliwell described the four characters as a way of laughing at stereotypes associated with women.

• The funeral sequence symbolically disposes of "Ginger Spice," the stage identity Halliwell had used with the Spice Girls before launching her solo career.

• The video switches from black and white to color during the funeral scene, making the red-haired, thorn-crowned Ginger figure stand out dramatically.

• Halliwell's ruby slippers in the funeral sequence were intended as a reference to the 1948 film "The Red Shoes."

• "Look at Me" was Halliwell's debut solo single and the lead release from her 1999 album "Schizophonic."