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Björk - Bachelorette

Music Video | 1997
ArtistBjörk
SongBachelorette
AlbumHomogenic
DirectorMichel Gondry
Director of PhotographyLance Acord
EditorRussell Icke
ProducerJulie Fong (at Partizan Midi Minuit)
Production DesignerSamantha Gore
Art DirectorDonovan Davidson
IntroNo
OutroNo
Production CompanyPartizan Midi Minuit
Best Art Direction1998 MTV Video Music Awards
Song AwardsBest Art Direction)
Song Awards1998 MVPA Awards(Best Direction
Song NominationsShort Form)
Song Nominations1999 Grammy Awards(Best Music Video
Sound MixStereo
Technical Specificationscolour - format unknown
Video Stream URLviva3460
additional CreditsGeorges Bermann(Executive Producer), Pete Chambers(Executive Producer)
Release date

Wiki

Synopsis

Bachelorette finds a mysterious book titled "My Story" buried in her garden. As its pages begin writing her actions, she carries it to a city publisher, who turns her strange life into a bestseller and a stage musical. Bachelorette stars in the production, but the story keeps reproducing itself through smaller performances within the show. When the publisher rejects the endless reflections of their relationship, the book starts to erase itself. The nested worlds collapse, the city returns to nature, and Bachelorette is restored to her garden.

Factoids & Trivia

  • The video continues the character arc associated with "Human Behaviour" and "Isobel": a woman leaves the natural world for civilization, attempts a conventional life, and ultimately returns to nature.
  • Its central device is a visual version of the Droste effect, with the same story appearing inside a book, a musical, and progressively smaller theater performances.
  • Bjork originated the video's story and also published the complete narrative on her website.
  • The publisher is played by American actor Toby Huss.
  • The video's elaborate art direction won Best Art Direction at the 1998 MTV Video Music Awards.
  • "Bachelorette" was nominated for Best Short Form Music Video at the 41st Annual Grammy Awards in 1999.
  • The song appeared on Bjork's 1997 album "Homogenic" and was released as the album's second single.
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