Synopsis

Nina Persson plays a reckless driver tearing through the Mojave Desert in a dark blue Cadillac Eldorado convertible. After wedging a rock onto the accelerator, she swerves across the highway, forcing other motorists into crashes and treating the road like a personal playground. The escalating rampage is filmed with a stark, cinematic intensity, culminating in a violent encounter involving the rest of The Cardigans. Several versions alter the crashes, the level of violence, and the ending.

Factoids & Trivia

• The video was filmed near Barstow, California, over three days in the Mojave Desert.

• Temperatures reportedly reached around 110 degrees Fahrenheit. Nina Persson, who came from Sweden, needed oxygen several times during the shoot because of the heat.

• Persson's large arm tattoo was painted on rather than permanent. The heat caused some of the paint to melt and leave marks on the car seat.

• The car is a dark blue 1974 Cadillac Eldorado convertible.

• The people seen in the van are Persson's actual bandmates.

• Multiple edits were produced for different broadcasters. The versions vary in how many crashes are shown, how explicit the violence becomes, and whether Persson's character survives.

• MTV UK rejected the original crash-heavy version, citing concerns that its reckless driving could encourage joyriding and dangerous behavior.

• The video's aggressive, nihilistic tone helped The Cardigans move away from the polished image associated with their earlier international hit "Lovefool."

• The song appeared in the opening presentation for the 1999 video game *Gran Turismo 2*, giving the video and track an enduring connection with racing-game culture.