Synopsis

Ghostface Killah takes on the role of Tony Starks, head of the fantastical Starks Enterprises. Set inside a huge Staten Island footwear factory, the video follows him as he moves through production lines, workers, machinery, and stacks of custom shoes while delivering his verses. Raekwon joins the performance, adding to the Wu-Tang energy. Mink coats, flashy jewelry, colorful footwear, and a striking golden ice cream cone turn the factory tour into an extravagant visual statement about style, status, and street craftsmanship.

Factoids & Trivia

• The video turns Starks Enterprises into a surreal shoe factory, linking Ghostface's Tony Starks persona with his long-running interest in footwear and fashion.

• Pairs of shoes move along conveyor belts and pass through bright orange coloring, giving the production floor a playful, almost candy-factory atmosphere.

• Ghostface's Wallabee references are central to the video's visual identity. The footwear imagery connects the clip to his reputation as the "Wallabee Champ" and to Wu-Tang's long association with Clarks shoes.

• The golden ice cream cone is one of the video's most memorable props, combining the song's playful "ice cream" imagery with Ghostface's taste for exaggerated luxury.

• Raekwon's appearance reinforces the connection to the Wu-Tang circle and reunites two rappers whose collaboration had already been central to Ghostface's early solo work.

• The song was released as the lead single from Ghostface's 2000 album "Supreme Clientele." Its production samples Solomon Burke's "Cool Breeze."

• The video has remained a frequently remembered example of late-1990s and early-2000s Wu-Tang visual style, especially because of its unusual factory setting and emphasis on custom footwear.