Taylor Swift turns "End Game" into a globe-trotting night out across Miami, Tokyo, and London. She cruises on a yacht and rides through Miami with Future, joins Ed Sheeran for a lively Tokyo karaoke session, and spends the London section partying with friends, riding a red bus, visiting a pub, crossing Millennium Bridge, and stopping at a kebab shop. The video presents Swift as carefree, glamorous, and surrounded by people she trusts, matching the song's celebration of loyalty and lasting romance.
Factoids & Trivia
The video was released on January 12, 2018, and was filmed in Miami, Tokyo, and London.
The London scenes were shot in October 2017 and use recognizable locations including the Bull & Gate pub in Kentish Town, Millennium Bridge, Piccadilly Circus, Southbank, and the Kentish Delight kebab shop.
The production deliberately mixes luxury imagery with ordinary London nightlife. The contrast between yachts and sports cars in Miami and buses, pubs, takeaway food, and a black cab in London gives the video a more personal and playful tone.
Future appears in the Miami sequences, including scenes filmed on a yacht and in a Lamborghini. Ed Sheeran joins Swift for the Tokyo section, where they appear at a karaoke party.
Sheeran said he wrote his verse after dreaming about the song. Swift's behind-the-scenes footage also shows her playing Scrabble on her phone while waiting between takes.
The dancers in the club scenes had to perform without hearing the actual track. This helped keep the song from leaking before its official release.
Snake imagery appears throughout the video, including a snake-themed drinking straw, snakeskin clothing, and a brief reference to the classic mobile game Snake.
Fans spotted several recurring Swift references, including the number 13 on a license plate and radio display, as well as a "J" necklace that was widely connected to her song "Call It What You Want."
Tokyo's background signs contain phrases connected to the song and the *Reputation* era, including "End Game," "A team," "Your first string," and "Reputation."
Katy Perry was rumored to make an appearance before the video's release, but she does not appear in the finished clip.
Lyrics
I wanna be your end game
I wanna be your first string
I wanna be your A-Team
I wanna be your end game, end game
Big reputation, big reputation
Ooh, you and me, we got big reputations
Aah, and you heard about me
Ooh, I got some big enemies (yeah)
Big reputation, big reputation
Ooh, you and me would be a big conversation
Aah, and I heard about you (yah)
Ooh, you like the bad ones, too