Synopsis
Set against stark black-and-white photography, the video follows twin sisters Elektra and Miranda through an atmosphere of romantic tension and emotional uncertainty. They appear alongside a male lover in intimate domestic scenes, while separate images place them near the sea, in open landscapes, and amid elemental forces such as wind and water. Slow-motion movement and lingering camera work turn the simple relationship drama into a dreamy, melancholic portrait of desire, rivalry, and the uneasy possibility of reconciliation.
Factoids & Trivia
- The video was filmed over two days: one day inside an apartment in central Stockholm and another outdoors on Musko, an island in Sweden.
- Production used both the Phantom Flex and Arri Alexa cameras, helping create the clip's distinctive combination of ultra-slow motion and polished cinematic imagery.
- The entire video was presented in black and white. Contemporary coverage compared its fashion-oriented look to the work of photographer Herb Ritts and described its mood as cinematic and hypnotic.
- Say Lou Lou funded the video themselves, along with the promotional photographs made around the release. The sisters later emphasized that this early independence helped them retain control over their visual identity.
- The song first appeared online while the duo were still known as Saint Lou Lou. Kitsune picked it up after its SoundCloud release and issued it as part of the 2012 "Maybe You" EP.
- "Maybe You" was the duo's first official music video and helped establish the glamorous, emotionally distant visual language associated with their early work.