Synopsis

Frida Gold perform in a stark black-and-white world shaped by mysticism, ritual and symbolic imagery. Alina Su eggeler appears in a series of dramatic, carefully composed tableaux, surrounded by shadowy figures, religious references and surreal visual details. Rather than illustrating the lyrics literally, the video turns the song's ideas of love, rebellion and personal transformation into a dark photographic art piece. Its atmosphere is solemn and introspective, contrasting with the dance-pop energy of the track.

Factoids & Trivia

• The video was shot at Berlin's Havelstudios and premiered online on May 15, 2013, through MTV Germany and VIVA Germany.

• The visual concept draws on the figure of Lilith, traditionally described in mythology as Adam's first wife. The character is presented as a mysterious, dark and almost witch-like presence.

• The black-and-white photography was a deliberate choice. The band connected the absence of color with the song's spiritual, inward-looking themes and its references to rebellion, love and religion.

• The band described the video's message as a form of self-reflection rather than rebellion in a purely political or confrontational sense.

• The song incorporates the familiar "na na na" hook from Gala's 1996 dance hit "Freed from Desire." Frida Gold reworked it into a German-language pop song, while the video gave the borrowed dance reference a markedly darker visual setting.

• The video runs for approximately four minutes and reached one million YouTube views within its first month online.

• In 2014, it was nominated for an ECHO award in the category Best Video (National).