Synopsis

Cris Cab performs in a dark, theatrical room beneath a shifting ceiling of illuminated light bulbs. As he sings about an uncertain and dangerous romance, glamorous women appear around him, including a pair of twins, while champagne and live snakes add to the video's surreal atmosphere. The repeated word "NOT" flashes among the bulbs, reinforcing the song's central question about whether the woman loves him. The presentation favors stylized imagery and open-ended symbolism over a straightforward narrative.

Factoids & Trivia

• The video was released in June 2014 to promote Cab's debut album, Where I Belong.

• The production came from Aggressive, a live-action and design studio that also worked with Cab on the visual campaign surrounding his earlier material.

• The moving ceiling of light bulbs is the video's defining visual device. In addition to creating a dramatic stage-like setting, the bulbs display the word "NOT" during the performance.

• Behind-the-scenes footage highlighted the use of champagne, glamorous styling, and live snakes. Cab said he wanted to handle the snakes himself, but the production team did not allow it.

• Cab described the treatment as visual and story-driven while intentionally leaving room for interpretation.

• The song was written and produced with Dallas Austin, Brent Paschke, and PJ McGinnis. Cab later explained that the track began with a guitar riff, which shaped the song's attitude and led to the "loves me, loves me not" concept.

• The title draws on the familiar childhood game of pulling petals from a flower to decide whether someone returns your love, giving the polished video a recognizable idea beneath its more abstract imagery.