Synopsis
The video shifts between low-poly CGI and live-action footage, presenting Chromeo as faceted digital performers in a deliberately primitive world. The duo sing and play amid blocky sets and animated figures, while the camera treats their flirtatious electro-funk as a glossy television spectacle. Rather than follow a conventional narrative, it builds a visual joke around retro computer animation, performance poses, and the contrast between awkward polygons and the song's smooth, self-assured romantic swagger.
Factoids & Trivia
- Chromeo conceived the video as a tribute to Dire Straits' "Money for Nothing," specifically its early computer-generated imagery and television-performance framing.
- The homage was intentional from the planning stage. In a 2007 interview, Dave 1 described "Money for Nothing" as one of the defining music videos he wanted to introduce to younger listeners through Chromeo's own work.
- The finished clip combines deliberately crude 3-D animation with live-action material, reproducing the contrast between primitive digital figures and a conventional band performance.
- "Bonafied Lovin" was released as a single from Chromeo's 2007 album "Fancy Footwork." The song also appeared in the broader video-game audience of the period through "FIFA 09" and "Dance Dance Revolution."
- The track's production was notably economical. Chromeo later recalled building it around one drum machine, minimal instrumentation, simple vocals, and an early plug-in from their developing studio setup.
- The video helped establish Chromeo's fondness for turning references to older pop, funk, and music-video culture into a central part of their visual identity rather than treating them as hidden influences.