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Laserkraft 3D - Nein Mann

Music Video | Germany | 2010

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Synopsis

In a dark, blacklight-lit setting, hand-painted neon pictograms bring the song's late-night party lyrics to life. A central character insists that the night should continue, while glowing symbols illustrate dancing, drinking, socializing, and the refusal to leave. The performers interact with simple handmade props and animated elements, creating a playful visual world that constantly shifts between live action and graphic imagery. The video's deliberately homemade look matches the track's repetitive, eccentric energy and turns its straightforward party message into an instantly recognizable visual concept.

Factoids & Trivia

  • The video was made with hand-crafted objects, fluorescent paint, blacklight effects, and small computer animations. Its production approach was intentionally simple, with the aim of making the visual style seem accessible to viewers who might want to imitate it.
  • The production blurred the boundary between filmed reality and animation instead of relying on elaborate digital effects.
  • Filming took place in Baden-Wuerttemberg, Germany, and the finished video runs for approximately 3 minutes and 50 seconds.
  • Niels Reinhard and Tim Hoffmann handled the production through their own Reinhard & Hoffmann Produktion.
  • The visual style became closely associated with the song's viral spread. Crew United noted that numerous German school leavers adopted the track's motto and neon look for their own celebrations and graduation events.
  • The original video helped turn "Nein, Mann!" into an international YouTube success. The song and video also received major attention in Germany, including a 2011 VIVA Comet win for Best Party Song.
  • The video was nominated for Best National Video at the 2011 ECHO Awards and for Best Video at the 2011 VIVA Comet awards.
  • In the 2010 Raveline readers' poll, "Nein, Mann!" won in the categories Best Newcomer and Best Track, while also appearing in the deliberately contradictory category Most Annoying Track.
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