Synopsis
Set across New York City, the video follows four young women experiencing different forms of euphoria over the course of one night. One drifts through an altered state in her apartment, another is swept up in romantic excitement, a third becomes transfixed by the night sky, and the fourth loses herself in music at a club. Zoë Kravitz portrays all four women, giving the surreal, dreamlike video a unified yet fragmented perspective.
Factoids & Trivia
- The video was designed as four separate, unrelated stories rather than a conventional narrative with a single protagonist.
- Zoë Kravitz plays each of the four central characters, making the clip an early showcase for her screen presence.
- Jay-Z does not appear on camera. This makes "I Know" one of the rare Jay-Z videos built entirely around actors and visual storytelling.
- The video initially leaked online through Yahoo! Music on January 28, 2008, before its official premiere on Yahoo! Music on February 26, 2008.
- "I Know" was released as the third and final single from Jay-Z's 2007 album "American Gangster."
- The song was produced by The Neptunes and features guest vocals from Pharrell Williams.