Synopsis

Five O'Clock Heroes perform "Who" in a loose, street-level New York setting, with Agyness Deyn sharing the spotlight as both vocalist and on-screen presence. The video moves between the band playing and Deyn appearing in urban locations, giving the duet a casual, fashion-conscious feel rather than building a conventional narrative. Its visual focus is the contrast between Antony Ellis' indie-rock presence and Deyn's striking model image, presenting the collaboration as an energetic meeting of music and style.

Factoids & Trivia

• "Who" was the first single from Five O'Clock Heroes' second album, "Speak Your Language." The single was released on June 23, 2008, while the video had already been posted online in early May.

• Agyness Deyn was not recruited solely for her modeling profile. Antony Ellis had known her for years, and the band needed a female voice for the song. She had already been involved in music and asked to try the part after hearing about the track.

• The song was originally written for French singer Amelie Simon. The chorus began as French lyrics before Ellis translated it into English.

• The video was filmed in New York City, including Chinatown, during a shoot reported in April 2008.

• Deyn's appearance helped make the single one of the band's most widely noticed releases. She sings on the recording as well as appearing throughout the video.

• The collaboration was part of a brief period in 2008 when Deyn's growing fashion fame overlapped with her musical interests. She had previously been involved with the band Lucky Knitwear.

• "Who" reached No. 109 on the UK Singles Chart. NME gave the single a highly unfavorable 2/10 review, making the release an example of a heavily publicized collaboration that received limited critical support.