Synopsis

Set against the stark Arctic landscape of Iqaluit, Jack White and Meg White appear as a couple whose emotional distance is impossible to miss. They walk along the shore, pass through quiet residential spaces, and occupy separate sides of the frame even when they are physically close. Jack repeatedly tries to approach Meg, while she remains detached and unreadable. The video turns the song's argument about obedience, confusion, and misplaced loyalty into a spare portrait of a relationship that may already be falling apart.

Factoids & Trivia

• The video was filmed in Iqaluit, Nunavut, while The White Stripes were touring Canada in 2007.

• Several scenes were shot around the historic Hudson's Bay Company buildings in Iqaluit's Apex neighborhood, giving the video an unusually remote and stark setting for a rock single.

• The video premiered on MTV2's "Unleashed" on July 30, 2007, several weeks before the single's September 18 release.

• The footage was later associated with the band's 2009 concert documentary "Under Great White Northern Lights," which chronicled the same Canadian tour.

• The song appears as the second track on "Icky Thump," the duo's final studio album.