Synopsis

Scroobius Pip delivers a rapid-fire set of modern commandments straight to camera, turning the song's social commentary into a confrontational spoken-word performance. The video keeps its presentation deliberately direct and low-budget, using Pip's presence and the track's insistent electronic rhythm rather than an elaborate narrative. His declarations target music snobbery, consumer brands, media habits, cultural trends, and unquestioned taste, while Dan le Sac's electronic setup reinforces the duo's stripped-down, DIY identity. The result is part sermon, part rant, and part satirical checklist for independent thinking.

Factoids & Trivia

• The video was made on a shoestring budget. The duo borrowed around GBP200 to produce it, an early sign of the DIY approach that shaped their breakthrough.

• "Thou Shalt Always Kill" was the duo's debut single and became their breakthrough after an early demo was played by John Kennedy on XFM in December 2006.

• The song's title is not intended as a literal instruction to commit violence. The closing phrase uses "kill" in the hip-hop sense of performing exceptionally well.

• The track was named NME's Track of the Week in April 2007, despite containing the line "thou shalt not read NME."

• The official high-quality upload was presented as an uncensored version, although the audio remained clean. The description specifically notes that references to Coca-Cola, Nestle, and album covers were retained.

• The video helped turn the duo from an unsigned Essex collaboration into a widely recognized independent act, leading to their first album, "Angles," in 2008.