Synopsis

Lifehouse perform in a stark white room while a series of couples experience memorable firsts in their relationships. As the song builds, the room and the band's clothing shift from white to ruby red, mirroring the intensity of new love. The vignettes include a couple getting matching tattoos, a boyfriend teaching his girlfriend to skateboard, a beachside romance, and an emotional reunion between a military husband and his wife. The video closes on the idea that love transforms ordinary moments into lasting memories.

Factoids & Trivia

• The video premiered on June 29, 2007, through AOL Music and The N, and was released through iTunes on the same day.

• It was filmed in Los Angeles and used real couples rather than relying entirely on actors.

• The transition from white to ruby red gives the performance setup a visual progression from innocence and anticipation toward passion.

• The video was made for "First Time," the lead single from Lifehouse's fourth studio album, "Who We Are."

• The song became one of the band's stronger adult-pop successes, reaching No. 8 on Billboard's year-end Adult Top 40 chart for 2007.