Synopsis

Alphabeat perform "Fascination" in a vivid, studio-based pop video built around movement, color, and playful group energy. The band members sing, play instruments, and dance in bright coordinated settings, while choreographed dancers add bursts of jazz, modern, and street-style movement. Fast cutting, expressive poses, and a deliberately upbeat visual palette reinforce the song's youthful, celebratory character. Rather than following a narrative, the video presents Alphabeat as an energetic ensemble whose infectious performance turns the studio into a colorful dance space.

Factoids & Trivia

• Two versions of the video are associated with the song: an early Danish version from 2006 and an international version released during the song's wider European push in 2008.

• The international production was made by Black Dog Films, with Lisa Joseph producing and Nicola Brown handling the commission for Charisma Records.

• The choreography combined jazz, modern, and street dance, giving the performance a more theatrical feel than a conventional band performance clip.

• "Fascination" was Alphabeat's breakthrough single. It first became a major Danish hit in 2006 before reaching No. 6 on the UK Singles Chart in 2008.

• The song was written by guitarist Anders Bonlokke around 2003, while the group members were still in high school in Silkeborg. He has cited David Bowie's "Modern Love" as an inspiration.

• The track later appeared in the rhythm games "Band Hero" and "Rock Band 2," extending its colorful pop identity beyond radio and television.

• "Fascination" was also used in Coca-Cola advertising campaigns in several markets, helping make the song familiar to audiences outside Alphabeat's original Danish fan base.