Synopsis
New Young Pony Club's "The Bomb" is a performance-driven video with no conventional storyline. The band plays against a deliberately garish, surreal backdrop, using exaggerated poses, awkward choreography, and tightly framed shots to match the track's twitchy electro-disco energy. Tahita Bulmer's cool, deadpan presence anchors the clip, while the rest of the group contribute to its strange, playful visual character. The result is a knowingly artificial piece of new-rave imagery that favors attitude, color, and movement over narrative.
Factoids & Trivia
- "The Bomb" was released as a single in March 2007 and reached No. 47 on the UK Singles Chart.
- The song appears on the band's debut album, "Fantastic Playroom," released in July 2007. The album was later nominated for the Mercury Prize.
- New Young Pony Club performed "The Bomb" at the 2007 Mercury Prize ceremony, helping make it one of the defining tracks associated with their breakthrough period.
- Contemporary commentary on the clip singled out its weirdness, garish styling, and deliberately freaky movements, qualities that fit the band's position within the late-2000s "new rave" moment.
- The recording was mixed by Tom Elmhirst, whose credits from the period also included work with Hot Chip and Amy Winehouse.
- The video is credited in production listings to Ollie Evans, who also worked on the New Young Pony Club-related clip for "Sister Rosetta" by The Noisettes.