Synopsis

Chico turns a bare studio into a brightly colored party zone in this playful, deliberately simple video. He performs against a plain white background marked by sweeping red, yellow and orange lines, using exaggerated dance moves and his trademark showman energy to drive the celebration. A staircase provides the opening image, while a group of children known as the "Chiquettes" joins him for the choreography. The visual approach keeps the focus on the song's upbeat message: stop taking life too seriously and let loose.

Factoids & Trivia

• "It's Chico Time" was first performed during Chico Slimani's run on the 2005 series of "The X Factor." It was unusual because it was an original song rather than a cover.

• The track was co-written by Slimani and Mark Hudson. Slimani also contributed some of the lyrics.

• The single was held back from its planned 2005 release because of contractual issues and eventually came out on February 27, 2006.

• "It's Chico Time" reached #1 on the UK Singles Chart in March 2006 and stayed there for two weeks, making Slimani the first "X Factor" runner-up to top the chart with a debut single.

• The video's low-budget look is part of its identity: a white set, basic colored graphics, a staircase, and group choreography provide nearly all of the visual material.

• The children appearing with Chico were presented as the "Chiquettes," extending the song's catchphrase-driven, family-friendly party atmosphere.