Synopsis

Keybone uses "Look At Me Now" as a direct statement of ambition and self-belief. The video centers on the Nigerian rapper performing with confidence while presenting the image of an artist who has moved beyond doubt, criticism, and his earlier struggles. Its presentation follows the song's boastful energy, emphasizing success, style, nightlife, and forward momentum rather than a conventional storyline. The repeated refrain turns the performance into a public challenge: pay attention, because Keybone believes he is on his way to the top.

Factoids & Trivia

• "Look At Me Now" was released as the first single from Keybone's planned album "Going Pro Vol. 1."

• The video was shot in South Africa, extending the song's reach beyond Keybone's Nigerian background and connecting the production to the broader Southern African music scene.

• Contemporary coverage in September 2015 described Keybone as an independent Nigerian hip-hop artist and songwriter.

• The track followed Keybone's "Old Tapes" project, which was released on May 5, 2015, before the promotion of "Going Pro Vol. 1."

• The lyrics frame the song as a response to doubters and mockery, while also stressing work, progress, money, and the transition from an unknown newcomer to a more established artist.

• The song's references move between Lagos and Johannesburg, reflecting Keybone's wider West African and Southern African outlook.