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DJ Alpha - Life Goes On

Music Video | 2003
ArtistDJ Alpha
SongLife Goes On
DirectorOlaf van Gerwen
EditorMartin Heijgelaar
GenreElectronica (Techno, Ambient, Jungle,...)
IntroNo
OutroNo
Production CompanyBlood Simple
LabelUniversal Benelux
Set LocationArizona, USA
Sound MixStereo
Technical Specificationssomething different
Release date

Wiki

Synopsis

DJ Alpha and vocalist Jus'me perform "Life Goes On" in a glossy early-2000s dance setting built around the song's breakup-and-recovery message. The video combines artist performance shots with energetic dance imagery, giving the track a polished club-pop presentation rather than a detailed narrative. Jus'me delivers the song's determined vocal perspective while DJ Alpha anchors the production-driven visual. The overall mood is upbeat and forward-looking, matching the lyric's central idea of leaving the past behind and moving on.

Factoids & Trivia

  • "Life Goes On" was released as a DJ Alpha featuring Jus'me single in May 2003.
  • The track was issued through Universal and appeared on the Caviar CD single cataloged as Caviar 019 927-2.
  • The single included a 3:42 radio edit and a 7:54 extended version.
  • In the Netherlands, "Life Goes On" reached No. 39 on the Dutch Top 40 and spent two weeks on the chart.
  • The song also appeared in Dutch music-media coverage through TMF and MTV, helping position DJ Alpha and Jus'me as a dance act rather than a studio-only project.
  • At the May 3, 2003 release party at Lexion, Jus'me performed the vocal live for the first time with DJ Alpha and dancers. This was presented as the debut of the act's live format.
  • The vocal is built around a direct recovery theme: starting over, becoming stronger, and refusing to remain defined by a former relationship. That message gives the otherwise club-oriented track a clear pop-song structure.
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