Synopsis
Maria Minerva appears as a cyborg-like figure suspended in a strange state between construction and transformation. Emerging from viscous gel and surrounded by tangled mechanical forms, she seems to be assembled by an unseen force. The imagery shifts between distorted close-ups, abstract textures, and industrial-looking digital environments, turning the singer's face and body into unstable, almost inhuman shapes. The video mirrors the track's hypnotic repetition with a surreal portrait of identity being formed, altered, and perhaps controlled.
Factoids & Trivia
- The video was released on September 13, 2012, as a visual companion to "The Sound," from the album "Will Happiness Find Me?"
- Its central ideas were biotechnology and posthumanism, with Minerva depicted as existing in a metaphysical limbo while an unknown entity builds her.
- The imagery takes a visual cue from the light sculptures of Hungarian artist and photographer Laszlo Moholy-Nagy, connecting the video's digital effects to early experiments in light, motion, and mechanical abstraction.
- The production relied heavily on custom-made 3D modeling and graphics rather than a conventional live-action setup. The visual artist behind the project described creating the elements from the ground up on a relatively underpowered computer.
- The song itself begins with a looped sample of a speech by the Maharishi before developing into a fast, swirling dance-pop track. That repetitive, mantra-like structure complements the video's emphasis on cycles, transformation, and artificial construction.