Synopsis
Kim Ann Foxman performs against a soft, off-white backdrop while a group of models gradually fills the frame around her. The video favors poised poses, direct gazes, close-ups, and carefully arranged group tableaux over a conventional storyline. Its matte pastel palette and studio setting give the house track a polished, fashion-editorial feel. As Foxman sings about demanding love, trust, and honesty in return, the surrounding cast creates a visual sense of intimacy, solidarity, and shared emotional space.
Factoids & Trivia
- The video was made for Foxman's 2012 solo release on Needwant Records. "Return It" was paired with "Hypnotic Dance" on the release.
- Foxman wrote and produced the song herself. Its lyrics focus on reciprocity in love, asking that affection, trust, and commitment not be mistreated or taken for granted.
- Contemporary coverage described the video as deliberately matte and pastel, contrasting with the track's energetic house production and crisp synths.
- The visual concept was presented as an expression of love, trust, friendship, and mutual respect rather than as a literal narrative.
- The production brought together art director Silvia Prada, producer Mitsu Hagiwara of Hideoki Productions, cinematographer Ryo Murakami, editor Andrew Borin, and production designer Dina Chang.
- The fashion direction came from Shayne Oliver, then associated with Hood By Air. Hair, makeup, styling, and the cast of models were treated as major parts of the video's overall visual identity.
- The models named in the official credits are Mey Bun, Luis Viner, William Santana, Tigga Calore, Lawrence "LJ" Goodwin, Jr., and another credited performer.
- The track's visual presentation was also used to frame Foxman as a solo artist beyond her earlier work with Hercules & Love Affair.