Synopsis
Silver Medallion's "Gravity" follows a solitary figure moving through downtown Phoenix, surrounded by the architecture, transit lines, and public spaces of the modern city. The video contrasts the subject's isolation with the constant movement of urban life, creating a visual portrait of anonymity and pressure. Available-light photography gives the imagery a natural, nocturnal feel, while the city's distinctive locations turn the setting into an active part of the song's meditation on emotional weight and disconnection.
Factoids & Trivia
- The video was filmed in and around downtown Phoenix, Arizona, using locations including the city's light rail system, Civic Space Park, the Phoenix Art Museum, and the Clarendon Hotel.
- It was shot in HD with a Canon 5D Mark II. The production relied on available light and used high ISO settings ranging from 1200 to 5000.
- The project was Silver Medallion's second collaboration with photographer Giulio Sciorio, following his work on the band's album cover.
- The visual concept was built around the idea that the lyrics and images should work together, using gravity as a metaphor for isolation, anonymity, and the stresses of contemporary city life.
- Valdese Jones handled the creative direction, while M. Rell produced the track.