Synopsis

Jinx's "Alive" turns ordinary routines into a colorful celebration of being present and embracing life. Two people move through seemingly mundane moments before vivid bursts of color awaken them and lead them toward a lively gathering. The visual builds from quiet scenes to increasingly energetic images, including a hallway dash, a playful dance interlude, sparklers, and a poolside finale. Its bright palette and communal atmosphere mirror the track's upbeat message and acoustic-tinged hip-hop sound.

Factoids & Trivia

• "Alive" was released as the first video single from Jinx's planned album "God Spelled Backwards."
• The track was produced by Koby Hass and Simon Katz.
• The song combines hip-hop, pop, and acoustic guitar, with gang vocals helping give the chorus an anthemic lift.
• Jinx is the stage name of Derrick Jenkins, a Massachusetts artist who described himself as unwilling to be limited to one genre.
• The video's bright color-blast imagery was compared to the visual energy of the Holi festival.
• Before "Alive," Jinx had toured in support of Wiz Khalifa and Nappy Roots and had opened for Allen Stone.
• The 2014 release was presented as the start of a new phase in Jinx's musical career after roughly two years spent developing new material and refining his live show.