Synopsis
LA Font's "Sharks" places the Los Angeles indie-rock band inside a deliberately ordinary McDonald's-themed world. Fast-food imagery and the group's performance are combined into a playful, offbeat visual concept that contrasts the band's rough-edged garage-rock sound with the polished familiarity of a major chain. Instead of presenting a literal story about sharks, the video leans into visual irony and deadpan humor, turning an everyday commercial environment into an unconventional backdrop for the song.
Factoids & Trivia
- "Sharks" was released as a 7-inch single by Sister City Records on July 11, 2011, backed with "Lipsmack."
- The song was written by LA Font members Danny Bobbe and Jon Perry.
- The music video was presented online in April 2012, several months after the single's release.
- Contemporary coverage specifically highlighted the video's use of McDonald's as an unexpected theme for an indie-rock clip, emphasizing its deliberately counter-cultural quality.
- The track appears on the band's later catalog alongside an early Los Angeles garage-rock sound described as lo-fi, straightforward, and pop-conscious.
- "Sharks" was recorded at The Village in Los Angeles, with Nick Tipp handling recording, mixing, and production.