Synopsis

Numero# turns "J'aime la bourgeoisie" into a glossy, playful portrait of luxury and social aspiration. The video follows the duo through a world of fashionable clothes, expensive travel, upscale dining, celebrity-style parties, and conspicuous consumption. The polished imagery mirrors the song's exaggerated first-person boasts, while the bright, stylish presentation gives the material an ironic edge. Beneath the glamour, the video pokes fun at a lifestyle built around appearances, status symbols, money, and the desire to be seen.

Factoids & Trivia

• "J'aime la bourgeoisie" comes from Numero#'s debut album, "L'Ideologie des stars", released in 2006.

• The song was issued as a single in 2008, several years before the similarly themed Discobitch hit "C'est beau la bourgeoisie". The two songs are separate recordings by different artists.

• Numero# was a Montreal-based electropop duo made up of Jerome Rocipon and Pierre Crube. Rocipon was originally from Bordeaux, while Crube came from Montreal's experimental electronic scene.

• The track runs for a little over three minutes. Its lyrics list designer fashion, cosmetic surgery, luxury hotels, international travel, chic restaurants, taxis, and celebrity culture as objects of fascination.

• The video was produced by Aviva, the Quebec production company also associated with several other Numero# projects.

• The group's music grew out of compositions exchanged online before Numero# released its first album. That internet-based beginning fits the duo's combination of electronic production, pop references, and deliberately constructed image.

• "J'aime la bourgeoisie" is one of the clearest examples of Numero#'s satirical approach to pop culture: the song celebrates wealth on the surface while making the attraction to status and spectacle look knowingly absurd.