Synopsis
The clip moves through a series of disconnected, stylized set pieces rather than following a linear narrative. A male performer becomes a recurring visual focus, appearing in sensual, performance-oriented imagery while the editing shifts between contrasting moods and visual ideas. The Big Pink's song supplies a steady electronic pulse as the imagery keeps changing around it. Instead of explaining the song's Superman reference literally, the video favors atmosphere, physicality, and a deliberately loose collage structure.
Factoids & Trivia
- The video premiered on November 16, 2011, shortly after The Big Pink debuted the song on BBC Radio 1 with Zane Lowe.
- Contemporary coverage described the clip as an unusual performance video made up of several different visual ideas rather than one tightly connected concept.
- "Hit the Ground (Superman)" samples Laurie Anderson's "O Superman," the experimental 1981 track that became Anderson's best-known recording.
- The song was part of the build-up to The Big Pink's second album, "Future This," released by 4AD in January 2012.
- The track was later included on the soundtrack of the 2012 video game "FIFA Street."
- The video helped introduce the album's more electronic, sample-driven direction. The band had moved away from relying primarily on guitars and distortion, incorporating programmed beats and borrowed sounds into the production.