Synopsis

Rain turns "La Song" into a colorful street-party spectacle. Dressed in flamboyant outfits, he moves through a stylized multicultural world filled with dancers, eccentric characters, and bursts of choreographed energy. The video alternates between group dance scenes, playful solo moments, and exaggerated visual gags, matching the track's blend of Latin, hip-hop, funk, and electronic influences. Rather than following a conventional storyline, it presents Rain as an exuberant ringmaster inviting everyone into a carefree celebration built around movement, attitude, and sheer showmanship.

Factoids & Trivia

• "La Song" was released on January 2, 2014, alongside "30 Sexy" as one of the two title tracks from Rain's album "Rain Effect."

• The video marked Rain's return after a four-year break from regular music activities. Its playful, deliberately unconventional tone contrasted with the more polished and sensual image associated with some of his earlier work.

• Outdoor filming took place during heavy snowfall and temperatures reportedly dropping below -15 C. Behind-the-scenes footage showed Rain continuing to work in the severe cold while also encouraging members of the production staff.

• The music video was followed by a dance-practice release on January 13, 2014. That version emphasized the choreography and included relaxed interactions between Rain and his dancers.

• Some viewers criticized the video for its use of an exaggerated silhouette representing a Black woman. The discussion became part of the video's lasting reception, particularly among international K-pop audiences.

• "La Song" reached No. 6 on the K-pop Hot 100 and No. 8 on South Korea's Gaon chart. Rain also won first place with the song on KBS Music Bank on January 10, 2014.