Synopsis

Oh Land enters a vast, abandoned warehouse and turns its stark industrial surroundings into a playful dance space. Wearing a series of brightly styled outfits, she performs alone before being joined by four women, who move through coordinated routines, seated poses, and everyday gestures such as knitting. Trucks and construction vehicles pull away outside, while two children observe the action. The video builds toward a communal finale as a larger group of children joins the women, reinforcing the song's message of confidence, versatility, and female independence.

Factoids & Trivia

• The video premiered through Rolling Stone on August 6, 2013, shortly before the song's release as the lead single from Oh Land's third studio album, "Wish Bone." The official YouTube upload followed on August 7.

• The warehouse setting was deliberately left rough and largely empty. Its hard industrial textures contrast with the video's colorful costumes and lighthearted choreography.

• Oh Land described the concept as an attempt to show her personality rather than present an idealized version of herself. Spontaneity and visible mistakes were welcomed as part of the performance.

• The video's loose, energetic approach was intended to echo the recording of the song, which Oh Land characterized as a live and intuitive process rather than something heavily edited into perfection.

• Several of Oh Land's outfits were supplied by fashion designer Phillip Lim. The styling combines clean, graphic shapes with playful colors, matching the video's balance of toughness and whimsy.

• The song questions why accomplished, many-sided women are not commonly given an equivalent to the traditional expression "Renaissance man." The video translates that idea into a group performance built around women taking up varied roles without choosing only one identity.

• The closing appearance of the children gives the video a generational dimension. Rather than presenting female independence as an isolated statement, the finale suggests that these possibilities can be passed on and expanded.