Synopsis

Set in Philadelphia, the video follows young riders from the Fletcher Street Urban Riding Club as they move through their neighborhood on horseback. The riders gather, prepare their horses, and take to the streets, with the images building from quiet portraits of community life to energetic group riding. John Newman's impassioned performance appears alongside footage of the riders, giving the song's uplifting message a grounded setting centered on pride, belonging, discipline, and positive alternatives for local youth.

Factoids & Trivia

• The video was filmed on Fletcher Street in Philadelphia, a residential area known for its long-running urban horseback-riding community.

• The riders were connected with the Fletcher Street Urban Riding Club, a grassroots program where young people learn to ride and care for horses.

• Rudimental said the community's work offered local young people a constructive alternative to gang involvement, which was central to the video's purpose.

• The production used the riders and neighborhood as its visual foundation rather than placing the band in a conventional performance setting.

• Production credits include cinematographer Steve Annis, producers Sarah Tognazzi and Marieta Blaskova, editor Leila Sarraf, and colorist Luke Morrison.

• The video was released online on April 12, 2012, ahead of the song's UK single release in May of that year.

• Its Philadelphia setting helped introduce an international audience to a little-known urban riding culture that had existed in the city for generations.