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Rusko - Everyday

Music Video
ArtistRusko

Wiki

Synopsis

Set around the decaying communities and stark landscapes of California's Salton Sea, the video follows a series of local residents as they move through an uncanny, sun-blasted world of abandoned homes, empty streets, and improvised domestic spaces. Their ordinary routines are presented with a detached, almost documentary calm, while strange behavior and carefully staged tableaux make the setting feel increasingly alien. The bright refrain clashes with the visual bleakness, turning "the sun is shining every day" into an unsettling mantra rather than a straightforward celebration.

Factoids & Trivia

  • The video was filmed in the Salton Sea area of California, a desert region known for abandoned developments, stark scenery, and the remnants of failed recreational communities.
  • Its visual approach combines documentary-like observation with carefully arranged tableaux, which helps explain the contrast between the track's euphoric refrain and the video's uneasy atmosphere.
  • The production was handled by Eikon Productions. The official credits list Rainer Lipski as director of photography, Jess Haas on Steadicam, and VT Production Design for Rusko's lighting setup.
  • The video was shot on an Arri Alexa, placing it among the early electronic-music promos to use the digital cinema camera during its rise to prominence.
  • The production credits also include VFX consultant Eric Del Greco, assistant editor Alex Mackenzie, and commissioning editor Jasper Goggins.
  • The official video appeared in May 2011, shortly after the release of the "Everyday/Lick the Lizard" package on Downtown Records and Mad Decent.
  • That release included remixes by Netsky, DJ Q, and Original Sin, giving the track several distinct lives across dubstep, drum and bass, and UK bass circles.
  • The official upload credits Native Instruments among the production acknowledgments, reflecting the close relationship between electronic-music releases and music-technology companies at the time.
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