Synopsis
The video plays on deliberately misleading camera angles. In tight, carefully composed shots, people appear to be engaged in provocative behavior, matching the song's suggestive lyrics and title. As the framing gradually widens, the apparent scenes are revealed to be ordinary domestic or everyday activities: applying wallpaper, jumping on a trampoline, eating cereal, exercising, or trying to fix a television. The visual joke depends on the audience repeatedly misreading each image before the final reveals expose how perspective, cropping, and expectation can transform innocent actions into something much naughtier.
Factoids & Trivia
- The video was made primarily as a live-action series of visual gags, with the humor built around precise framing rather than digital transformation.
- Because every joke depended on what the camera did and did not show, the production used a simple 3D animatic to plan the shots and demonstrate the intended reveals to the cast and crew.
- The apparent sexual content is a visual misdirection. The payoff comes from discovering that the characters are performing mundane tasks, making the video effectively safe for work despite its deliberately suggestive opening images.
- Steve Bays, best known as the vocalist of Hot Hot Heat, provides the featured vocal. The track was released through Diplo's Mad Decent label in 2014.
- "Freak" was included on the soundtrack to the 2014 comedy film "22 Jump Street," giving the collaboration exposure beyond the electronic music scene.
- The production credits identify Paradoxal and Pomp&Clout as the companies involved in making the video.