Synopsis

A promotional trailer for Swedish House Mafia's Black Tie Rave presents the event as a high-profile New York celebration combining formalwear, large-scale dance music and a charitable purpose. Rather than following a fictional storyline, the video builds anticipation for the trio's February 28, 2013 appearance at Hammerstein Ballroom. It frames the rave as a special stop on One Last Tour, inviting fans to attend an exclusive night where the group's farewell-era spectacle would support people affected by Hurricane Sandy.

Factoids & Trivia

• The Black Tie Rave took place at New York City's Hammerstein Ballroom on February 28, 2013, during Swedish House Mafia's One Last Tour.

• The event had a strict formal dress code: men were expected to wear black tie, while women were asked to wear ball gowns.

• One hundred percent of the event's net proceeds were designated for Hurricane Sandy relief efforts, including the Mayor's Fund to Advance New York City and the Hurricane Sandy New Jersey Relief Fund.

• The event also supported Save the Children, making it more than a standard tour date.

• The first ticket auction reportedly generated $437,000 in income for charity.

• On the same night, the Empire State Building was illuminated in blue and yellow, the colors of the Swedish flag, in tribute to the group and the benefit event.

• The Black Tie Rave was the first of five Swedish House Mafia shows in New York during the group's farewell run.