Synopsis

Justin Ford of Kinetic Stereokids follows a cryptic business-card message to a seemingly ordinary laboratory. Inside, white-coated technicians subject him to a series of strange treatments designed to manipulate his memories. As scenes jump between the facility, altered recollections and fragmented episodes from everyday life, the boundaries between reality and manufactured experience begin to collapse. The nonlinear structure leaves Ford and the viewer assembling the story piece by piece, while the clinical setting gives the song's surreal mood an unsettling corporate edge.

Factoids & Trivia

• The video was released in 2009 to promote "Twisted Thoughts," a track from Kinetic Stereokids' album *Kid Moves*, issued by Overdraft Recordings.

• Its central idea is that companies might implant product memories directly into consumers' minds, turning advertising into a form of psychological experimentation.

• The production was built around a Detroit creative team. Sarah Babila produced the video, while Nick Forshee handled camera work, motion graphics and design. Rick Unger was responsible for color correction, and RingSide Creative provided stages and post-production services.

• Justin Ford later joked that the shoot involved eating cereal for hours. He said he consumed roughly five bowls a day for a month in preparation, and that cereal was still falling from his mouth by the end of filming.

• The performers reportedly worked in cold Detroit conditions, with Ford recalling that he spent part of the shoot in soaked shoes while also filming the cereal sequence.

• Contemporary coverage emphasized the video's nonlinear storytelling and sharp visual style, presenting it as an alternative reality rather than a straightforward narrative.