Synopsis

The video turns "Hit & Red" into an abstract audiovisual construction. Graphic forms, drawn elements and mechanical-looking structures accumulate in response to the track's heavy bass and restless electronic rhythm. Rather than following a conventional storyline or featuring a performer, it builds a dense visual world through repetition, movement and the continual multiplication of shapes. The result is a tactile, machine-like piece that mirrors the track's layered production and physical low-end energy.

Factoids & Trivia

• "Hit & Red" was released as part of Ghislain Poirier's 2008 album "No Ground Under," issued through Ninja Tune.
• The video was the second video made for the album.
• Its visual concept was built around the challenge of translating bass-heavy electronic music into images, using a process described as a continual multiplication of elements.
• The production combines animation and drawn artwork. Gina Lassalvetat is credited for the drawings.
• The video was produced by Departement.
• Critics have described the track itself as a more ambient and experimental moment within the otherwise dancehall-, hip-hop- and soca-influenced "No Ground Under."